Weekend Features: Green Pedestrain Crossing – Creating artwork with your feet sends a message

It’s An Art World

Jody Xiong of DDB China and the China Environmental Protection Foundation footed (pun intended) a campaign that creatively and artistically sends a message on the environmental benefits of walking versus driving. Large white canvases with the image of a bare tree were layed out on 132 crosswalks in 15 cities across China with some fresh green paint at the edges of each side. As each pedestrian crossed the street, they picked up a bit of green paint on the soles of their shoes and transferred their footprint onto the canvas. Like leaves on a tree. In the end, the total number of pedestrians that participated exceeded 3,920,000 people. After the campaign, the print was exhibited at the Shanghai Zheng Da Art Museum. Wonderful idea!

Green Pedestrain Crossing 1
Green Pedestrain Crossing 2
Green Pedestrain Crossing 3
Green Pedestrain Crossing 4
Green Pedestrain Crossing 5
Green Pedestrain Crossing 6
http://www.youtube.com/watch?v=73qqI5eZACY
(via Colossal)

One thought on “Weekend Features: Green Pedestrain Crossing – Creating artwork with your feet sends a message

Leave a Reply

Your email address will not be published. Required fields are marked *